If you’re thinking about selling your home, you’ve probably noticed one thing:
👉 This isn’t the market it was a few years ago.
That doesn’t mean you can’t sell well.
It means how you sell matters more than ever.
Why Homes Aren’t Flying Off the Market Anymore
Today’s buyers are:
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Cautious
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Educated
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Selective
They’re comparing homes carefully and aren’t rushing into bad deals.
Homes that are overpriced, poorly presented, or badly marketed sit.
Homes that are priced and positioned correctly?
They still move—and often with strong terms.
Pricing Strategy That Actually Works
This is where sellers get tripped up.
Online estimates don’t:
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See your home
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Understand buyer psychology
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Reflect current negotiation trends
Pricing correctly means:
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Studying active competition
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Understanding buyer behavior
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Being honest about condition
The goal isn’t to “test the market.”
The goal is to attract the right buyer.
What Buyers Are Picky About Right Now
Buyers notice:
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Deferred maintenance
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Layout issues
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Cosmetic condition
They’re more willing to negotiate—but less willing to overlook problems.
The good news?
Not everything needs fixing. Knowing what matters and what doesn’t is key.
Marketing That Still Works
Professional photos are non-negotiable.
Strategic online exposure matters.
Clear messaging matters.
Today’s marketing must:
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Tell a story
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Highlight lifestyle
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Set expectations correctly
This is where many listings fail—and where good agents shine.
Negotiation Mistakes Sellers Make
Common mistakes:
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Taking offers personally
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Overreacting to feedback
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Focusing only on price
Terms matter. Timing matters. Certainty matters.
A clean offer isn’t always the highest number.
When It’s Smarter to Wait
Sometimes the best advice is: not yet.
If waiting improves your position, I’ll tell you.
If selling now makes sense, I’ll explain why.
Honest advice builds trust—and better outcomes.
